Tag: targeting mistakes

5 PPC Targeting Mistakes That Waste 35% of Ad Spend

Map showing oversized PPC targeting radius covering entire states and provinces, causing irrelevant clicks and wasted impressions（过大 PPC 地域定向半径示意图）

5 PPC Targeting Mistakes That Waste 35% of Ad Spend Introduction Most PPC campaigns fail not because of bad keywords or poor ads—but because of targeting mistakes. Across Google Ads and Meta Ads accounts we audit in Toronto, Vancouver, New York, Los Angeles, and Texas, we consistently see the same errors: Wrong geographic targeting Wrong […]