Porsche Centre Downtown Toronto - Monthly Marketing Campaign

Porsche Centre Downtown Toronto - Chinese Market Monthly Marketing Campaign | Long-term Grow Customer Base

1. Professional designed promotion landing page with high value sale info and leads form

What we have done:

Research and study our client’s business, prepare 3 groups of audiences as: immediate buyers, potential buyers and competitors’ buyers
Change monthly sale message for grow customers
Tracking set up on landing page, lead form and phone call
Design user friendly promotion landing page in both desktop and mobile version and keep optimizing.

2. Create effective message to trigger leads, focusing on selected right audiences and launch campaign through multiple social media channels (WeChat, Facebook + Instagram, Google PPC, Google Display Network)

3. Google search (ppc) for Chinese keywords - high monthly search volume with low competition, consistent search volume every month

Result: 100+ leads collected in certain period of time. ALL three channels have generated good amounts of leads within the given budget. Each channel has helped to reach and generate results from various groups of customers, such as all gender, age groups, interests, etc. (refer to Demography info of each channel)..

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